Digital Marketer | Traveller at Heart
These two strategies always need to be aligned. In my experience the brand’s strategy tends to be focused too much FROM the business and tends to leave out the core focus – the customer. Too often businesses set up a great offering but only think and promote it through their eyes or whom they deem…
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Breathtakingly beautiful are the words to describe South Africa’s famous Panorama Route. Located in the province of Mpumalanga, you are treated to an experience of rich forests teeming with biodiversity and rolling hills dotted with quite villages on its slopes. Mpumalanga is a nature lovers paradise offering safaris, hikes, amazing landscapes and more. For those…
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To all my content digital marketers out there…yikes! With Google’s new algorithm and ranking roll-out strategy this past March, there’s a lot to know. Many of you might be familiar with SEO LAND and have seen the buzz on LinkedIn on how to prepare yourself. All I can say is that lazy work will get…
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For 3 years I have come to work with some incredible influencers here in South Africa and I’ve learnt so much about the benefits of brand collaboration. Collaborating with local influencers cannot only grow your social media following and presence holistically, but also gives you a wonderful chance to connect and better understand your target…
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