Seoul Fashion Week S/S 17

The fashion scene in South Korea, is one of my biggest interests and passions. During my time as an ESL teacher in Seoul while saving up money for fashion school, Korea’s trendy fashion scene really took my interest in fashion and lifestyle trends to a new level.

Image from

Seoul Fashion week has been gaining more and more international attention and now ranks as high as that of the Hong Kong and Tokyo Fashion Weeks. It is undeniably one of Asia’s biggest fashion capitals…and I have the wardrobe to prove it 😉


I was too busy with exams to keep up with the rest of the Fashion Weeks this season, so I’ll focus this season’s fashion trends on the runways of Seoul for their Spring/Summer 2017 Collections. Also, let’s see which brands are making a scene this side of the globe!

Women’s Wear


One thing I love about Korea, fashion is it’s high attention to detail and fine cuts. Even items sold on the streets and in market meet the mark to meet their customer’s demands.

Miss Gee Collection: A more sophisticated and classic look came down this runway with high attention to tailored cuts and in light palettes.

Nohant: Relaxed, slouchy looks for both men and women were the main theme for this collection. It was all sport and leisure.

J Apostrophe: I loved this fairy tale collection with it’s oversized ruffled blouses. Very romantic, but with an edge.

Cres E Dim: This whole collection was young, energetic and super edgy. An amazing combination of active wear and street wear trends!

Greedilous: A brand with an interesting name and even more interesting collection.  The collection played with convention by mixing formal wear and cuts with vibrant fun prints and mixing them with relaxed pieces. A fun look at redefining the classic suit with comfort!

Men’s Wear


Shorts remain a big staple for the next summer! The humidity levels in Korea are unreal, so it makes sense. Luckily, there are many options on how to bare your legs next year to suit all styles!

Dohn Hahn: Comfort was key on this runway, with many knits and stripes dominating the collection.

Ordinary People: I really loved the silhouettes from this designer. Most of the pieces used were denim, silks and satin  to create loose, oversized tops with a narrowed bottom.

Customellow: Customellow specialises in men’s wear. The looks were vibrant and on trend, from orange to pink suits, the cuts were on impeccable and cool.

YCH: I love a good piece of knitwear. A refreshing take on comic print and colourful pieces for both men and women.

Greedilous: I think the men’s wear was just as on point as the women’s wear. Young, colourful and fresh while breaking convention…what’s not to like.

Till then,



Leave a Reply