My First Safari: A Stay with Honeyguide Tented Camps in the Bush

Read all about my first South African safari as a South African.

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6 Tips for Driving Traffic to your Website

One of a digital marketer’s core goals is to drive traffic to the business’s website. While large numbers are good, more important is driving the right traffic of users that will become valuable leads and customers over the short to long term. Many digital marketers go about implementing strategic lead funnels for the various offerings…

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7 Content Ideas to Grow on Social Media

“Content is king,” we have all heard this before, that’s because it IS! In the world of digital marketing, you need to stand out among competitors vying for the same spot on search engines, algorithms, and social media feeds. Digital platforms today rely heavily on visuals to catch the audienceโ€™s attention. As the digital marketer,…

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6 Tips for a Killer Media Press Drop

Let’s face it…there is something exciting about a well packaged product that can get your excited and if you work in media a press drop is nothing short of a thrill. Press drops are usually a great way of showing off your product and brand that is smart, immersive and a great way to get…

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5 Top Reasons Why your CRM System Matters

Every Digital Marketer needs to work with a CRM. You are most likely in charge of generating and nurturing valuable leads for the business as well. Nothing can help you better than a good CRM system.

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4 Things I Learnt from Collaborating with Social Media Influencers

Most brands have most likely collaborated with social media influencers today. While itโ€™s a new marketing channel, there still seems to be much confusion regarding how to work with them. Overall, it comes down to proper research, knowing your audience and where they are looking for information. So far, working with influencers has been a…

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Travelling Solo on a South African Safari Adventure in Winter

The ice cold air whipped against my face as I clutched the hot water bottle beneath my blanket. I sat high on the jeep as it drove through the reserve. My puffer was zipped all the way up as my exposed teary eyes were peeled to the bush looking for signs of movement. My legs…

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