4 Things I Learnt from Collaborating with Social Media Influencers

Most brands have most likely collaborated with social media influencers today. While it’s a new marketing channel, there still seems to be much confusion regarding how to work with them. Overall, it comes down to proper research, knowing your audience and where they are looking for information. So far, working with influencers has been a…

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Travelling Solo on a South African Safari Adventure in Winter

The ice cold air whipped against my face as I clutched the hot water bottle beneath my blanket. I sat high on the jeep as it drove through the reserve. My puffer was zipped all the way up as my exposed teary eyes were peeled to the bush looking for signs of movement. My legs…

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4 Ways You Can Start Building your Brand on Social Media Today

I think we can all agree social media is an important marketing tool at this point. It has been a major game changer and overall affecting the way we brand and communicate our businesses both commercial and personal. I have met so many people and companies who have great ideas for building their brand on…

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5 Tips for Working with Social Media Influencers on a Campaign

Social Media Influencers can truly leverage a brand/business to a whole new level. Regardless of your personal feelings of them, as a business you’ll need to take note of them as their value and voice can truly catapult your brand into the market! A month ago I finally built up the courage to work with…

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4 Tips on How Social Media Can Help Your Brand Today

The marketing industry is changing. Rapidly. Digital is fast paced but social media even more so. Social media has been a major game changer in brand building and how we communicate our culture and present our business in a very saturated online market both locally and globally. The moment you decide to put your brand…

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5 Tips for Paid Digital and Social Ads

Paid social and digital ads are probably the hardest part of a digital marketer’s job. It’s not simply boosting posts to our followers, proper audience targeting can lead to healthy market growth in your socials that can convert into leads. Taking the lazy route to keep boosting ads to your followers only or allowing automatic…

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